Preparing for the Grand Opening of your Franchise
The buildup to the grand opening of your new franchise can be one of the most exhilarating yet stressful times during the entire franchising process. With many tasks that need to be completed, often on tight deadlines, having the help of an experienced corporate marketing and development team can make all the difference.
As a franchisor with 25 years of experience, AtWork has long invested significant resources into the marketing of its franchisees, especially during the buildup to opening day. After a franchisee becomes a part of the AtWork family, the corporate training, development, and marketing departments immediately begin working to ensure that everyting the franchisee needs for a successful launch is in place and ready, including:
Startup Collateral Package: There are certain collateral items that are necessary from day one, such as business cards, letterhead, envelopes, brochures, and sell sheets. AtWork provides franchisees with a start-up collateral kit that includes all necessary items, as well as an online portal for reorders and for requesting custom designed pieces.
Social Media Setup: The AtWork marketing department relieves some pre-opening pressure by setting up major social media accounts for franchisees, including their Facebook business page, Twitter account, and Google My Business page, just to name a few. This not only takes the burden off of the franchisee but also ensures brand consistency across all locations, helping the entire franchise system succeed.
Press Release Development: For each new location, AtWork produces a press release covering the opening and releases it not only on the national wire, but also pitches the story individually to local media in the new office’s territory, building brand awareness and hype long ahead of the opening.
Vendor Groundwork: To make life easier for new franchisees, the AtWork staff develops a list of potential vendors for a variety of necessary items such as signage, insurance, office furniture, promotional items, and more. Additionally, the AtWork marketing team puts together a contact list for all local Chamber of Commerce connections so that franchisees can speak directly to the right people when it comes time to apply for membership, saving time and effort.
Knowledge Library: In addition to being personally on call for any questions related to an office opening, the AtWork corporate team consistently adds to a franchisee knowledge library in which new offices can find how-to information on a number of topics including grand opening/ribbon cutting celebration best practices, social media strategy, brand consistency, and more.
Ongoing Training and Development Support: Each AtWork franchisee is paired with a knowledgeable franchise development professional that works with them to develop sales, marketing, and recruitment strategies that will help them succeed in their local markets. The franchise development staff facilitates monthly mindshare calls in which franchisees may share their experiences with one another, building community while also benefitting the entire franchise system, as well as working one-on-one with franchisees both via weekly phone conferences and annual on-site visits.
These are just a few of the ways in which AtWork is consistently working to improve the success rates of new franchisees in their first years. We are continually developing new processes and ideas that can help our franchisees perform at the next level and operate profitable businesses that benefit themselves, their families, and their communities.
If you’d like to learn more about how the AtWork team can help you utilize our system to become the owner of a successful staffing franchise click HERE or give us a call at 888-553-1745 today!