How the Best Staffing Agencies Create Millennial-Friendly Workplaces
If you ask representatives from staffing agencies around the country what generation is most important for business, many will tell you it’s the Baby Boomers. It’s not hard to see why; by 2030, 1 in 5 Americans will be over the age of 65, and that will create massive demand for healthcare services tailored to the elderly.
Staffing agencies like to focus on the opportunities afforded them by the Baby Boomer generation, but it’s perhaps a bit shortsighted. There’s no doubt that the demand for senior care is swelling, but looking only at the Baby Boomers ignores half of the equation – they end up focusing on the client base, but ignore an entire generation of job-seekers who will be needed to fill this “Baby Boom” of healthcare service demand.
In today’s post, the AtWork team shifts their focus from the Baby Boomers to the Millennials. By the year 2020, Millennials will make up about half of the American workforce. Millennials may also have a disproportionately powerful impact on the healthcare industry because so many students are pursuing careers in this field. The healthcare world is attracting young talent, and staffing agencies need to know how to attract them in turn. We share some tips for creating Millennial-friendly workplaces below!
Understanding Your Audience
Prestigious film critic Maryann Johanson’s take on Millennials tells us a little of what to expect of this emerging workforce:
“The first tough, cranky, pragmatic, independent Generation Xers are gonna start hitting 40 in the next couple of years, and rearing up behind them are the Millennials, the first batch of which are the high-school class of 2000. These kids are, as a group, pleasant, cheerful, helpful, ambitious, and community-oriented.”
The term “Millennial” encompasses anyone born past the year 1982, and enjoy a privileged place in history. Having enjoyed their formative years during the technology boom of the 80s, 90s, and early 2000s, this group is “numerous, more affluent, better educated, and more ethnically diverse” than previous generations, having spent their lives connected to global social networks, news outlets, and communities (Howe & Strauss, 2009). Their ambition is impressive in part because they’ve seen what kind of change and progress is possible in the world; it’s the same sentiment that drove everything from record-high voter turnouts, foreign revolutions.
Perhaps most importantly, Millennials are tech-savvy, and they expect their employers to on par. Staffing agencies looking to attract Millennial talent should strive to implement integrated, interconnected technologies; those who cling to antiquated mediums or outdated platforms will find themselves rather unpopular.
Millennials also expect a degree of flexibility in their work hours and environment. Companies like Google and Facebook continue to demonstrate how young talent workers more effectively with non-traditional work schedules and settings, and staffing agencies can follow suit. Temporary staffing offers Millennial job-seekers the level of work/life balance they’re looking for, and will keep them stimulated as they are sent to new places with new contracts.
7 Millennial Must-Haves for Staffing Agencies:
- Does your staffing agency make an effort to put the employees first?
- Does your staffing agency establish integrity within its organizational culture?
- Does your staffing agency implement modern technology to improve efficiency and communications?
- Does your staffing agency encourage flexible work hours and contracts when possible?
- Does your staffing agency maintain a collegial, congenial work climate?
- Does your staffing agency emphasize a community-centric approach?
- Does your staffing agency offer continuing education opportunities?
If not, the AtWork team can help; visit http://www.atworkfranchise.com to learn more about how we stay one step ahead of other staffing agencies.