Tips for a Successful Grand Opening
Once you have gone through the franchise discovery and purchase process, chances are you will be chomping at the bit to get your business off of the ground! For most entrepreneurs, a grand opening ceremony is a great opportunity to introduce your new business to the community and make the necessary connections to get off to a strong start. If you’re considering hosting a grand opening event to promote your new business, here are a few quick tips to help you ensure that the event is a success:
Determine the audience: Grand openings can be a great source of publicity for your business, but that doesn’t mean it should be an open invitation. Narrow down your audience to include potential clients, local media representatives, local dignitaries, Chamber of Commerce members and, of course, close friends and family.
Develop a marketing strategy for the event: Putting together a grand opening event is useless if you don’t develop a marketing strategy to promote the event and encourage attendees to show up. Sticking within your goals and budget for the event, develop a communications plan that will allow you to stay in front of potential attendees as often as possible and give thought to any hooks that may encourage people to attend (live music, local celebrity guest speakers, etc.). Also remember that marketing the event doesn’t end with the event itself. Your plan should include protocols on how, and when, to follow up with attendees.
Work with the chamber: Local Chambers of Commerce provide a number of services to new businesses often including assistance with promoting and hosting a ribbon cutting ceremony. There will be some cost involved but taking advantage of the Chamber’s ability to attract local dignitaries, media outlets and, most importantly, business leaders to your event can be a huge boost.
Mind the details: As with the planning of any event, there’s a lot of details to consider as you plan and execute your grand opening. Staffing the event, ensuring adequate parking, planning for enough food and drinks from the crowd…the list can be long but it’s important to sweat every detail in order to enjoy a successful event and make an impact on attendees.
Grand openings are a great way to introduce your new franchise to the community and get off to a strong start, but it all starts with choosing the right opportunity! To learn more about how AtWork can help you get started in the $160 billion staffing industry click HERE or call 888-553-1745 today!