5 Reasons to Consider the Franchise Model

5 Reasons to Consider the Franchise Model

For many aspiring entrepreneurs, the thought of starting a business from scratch can be a daunting prospect, especially for professionals with years of experience and a level of comfort within their industry. However, many first-time business owners are finding that choosing a franchise instead of starting their own business from scratch can have many advantages. Here are just a few:

Up Front Investment: For most, the up-front investment of starting a franchise is typically considerably less than starting a business from scratch. Franchisors have spent years perfecting their programs and know exactly what is needed to get the business off the ground resulting in not only lower overall costs, but a better understanding of the total cost up-front, making the decision to start the business easy for potential franchisees.

Lower Risk: Franchisors have spent considerable time refining their model, developing training materials, specialized marketing plans, and other tools and resources specifically to ensure the success of a new location. As a result, much of the guess work has been taken out of the start-up process, making it less risky for even first-time entrepreneurs to build a thriving business!

Industry Specific Training: Often, entrepreneurs pursue franchise opportunities within their industry in order to take advantage of their established knowledge and connections. However, many franchisors, such as AtWork, provide rigorous training programs for all new franchisees so that they have the necessary knowledge and tools to be able to best utilize their past experiences and connections and build a successful business.

An Established Brand: Rather than starting with no brand awareness and having to develop a marketing plan centered around building awareness first, then attracting clients, franchisees are able to hit the ground running with a brand that has national reach. This reduces the time it takes to establish a new location and saves both marketing dollars and time.

Franchise Camaraderie: An often-overlooked benefit of joining a franchise system is the camaraderie among the franchisees themselves. Most franchisors have multiple communication channels set up among their franchisees and key staff members in order to encourage communication and the sharing of ideas and best practices, and many offer annual franchise conferences in order to provide relevant content and a chance for franchisees to network.  

Starting your own business can be challenging but choosing the right franchise partner can make all the difference. If you’re exploring potential franchises, click HERE or call 888-553-1745 to see if the AtWork opportunity may be the right fit for you!


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