AtWork Franchisee Training: Four Key Areas of Focus
Though many AtWork franchisees come from various roles within the staffing industry, no small number also join the system without experience in a staffing branch. For these franchisees, effective training is critical to the success of their new business. As part of the start-up process, AtWork’s corporate operations team hosts a two-part training process—including both a brief training session, referred to as “Launch Camp” as well as a comprehensive, week-long training program, prior to opening—to help franchisees get off on the right foot. Here are a few key areas of focus:
Staffing Industry Training: Though many AtWork owners are industry veterans, this section of the franchisee training can still be very beneficial. The AtWork training and development team dives deep into industry insights in order to leave trainees with a working knowledge of the industry including trends, growth patterns, major competitors, and general knowledge surrounding how the industry works to provide top talent to businesses of all sizes, across the country.
Key Systems Training: There are a number of specialized systems that are used daily in AtWork branches to conduct background screening, track talent and client interactions, handle general daily tasks and more. During the intensive, week-long training program, each of these systems are covered in detail, leaving the franchisee and their team members ready to hit the ground running.
Relevant Insurance Training: Because staffing agencies place talent in a variety of work environments, there are a number of insurance requirements that each office must fulfill. Navigating the options can be daunting. However, during the training process, AtWork’s insurance experts take the time to work with the franchisee in order to determine what the right coverage will be, based on their specific areas of focus, easing the burden of researching, applying for, and managing various types of coverage.
Sales and Marketing Training: When the rubber hits the road, AtWork franchisees and their staff members must be skilled marketers in order to effectively promote and sell their services. However, many franchisees don’t come from a sales and marketing background or have been removed from daily sales activities as they climbed the corporate ladder. During the training process, AtWork’s operations team counsels franchisees and their staff members on both effective, industry specific sales strategies and techniques as well as marketing best practices that will help them increase the profile of their new business. Additionally, AtWork provides new franchisees with a number of sales and marketing tools and resources that will further help them to get their business off to the right start.
Franchisee training is a critical part of the start-up process and, though the areas of focus above do not fully cover the breadth of training, they are some of the most important of the process.
If you’re interested in learning more about the AtWork opportunity, click HERE or call 888-553-1745 today!