Startup Marketing Support for AtWork Franchisees
When working with prospective AtWork franchise owners, one of the questions we hear most often is what type of marketing support is available from the corporate office, particularly during the launch phase of the business. It’s a good question to ask, as it not only opens up a discussion about ongoing marketing best practices for their potential business, but it also gives us a chance to showcase the world-class support franchisees can expect. Though the list of responsibilities taken on by the corporate marketing team during a franchise opening is much longer, here are a few of the highlights that new franchisees may expect:
Complete Collateral Package: Franchisees are provided with all of the printed collateral (sell sheets, letterhead, business cards, etc.) that they need to start making client contacts, in addition to a complete branding kit which includes all company logos, backup fonts, and design guidelines so they may hit the ground running.
Internal Signage: Brand consistency is crucial, so we provide incoming franchisees with a complete set of internal signage—including territory maps, mission/core value signage, and more—so that they are looking sharp the moment they open their doors.
Press Coverage: For each new office opening, the corporate marketing team prepares and releases a press release covering the event, in addition to local media pitching as necessary in order to get the word out about the new branch opening both locally, and nationally!
Digital Setup: No need to worry about setting up your Facebook, Google My Business, or Bing accounts. The corporate marketing team makes sure that you have a presence on not only these platforms, but all relevant social media and listing services so that you have one less worry during the startup process!
Social Media and Brand Awareness Campaigns: Before your office opens, the corporate marketing team is busy building brand awareness and social media followers in your target markets by running campaigns within both the Facebook and Google networks. Campaign creative includes an innovative series of commercials designed specifically to attract job seekers, making life just a little easier for your recruiting team!
AtWork corporate marketing support is designed to go above and beyond expectations in order to give new owners the best start to their business possible. If you’re interested in learning more, click HERE or give us a call at 888-553-1745 today!