Four Simple Tools for Better Franchisor/Franchisee Communication
Effective communication is an essential component of the franchisor/franchisee relationship, as well as the relationships forged between franchisees themselves. Clear, consistent communication within the franchise leads to stronger relationships, keeps everyone focused on the same initiatives, and allows for best practices to be shared and implemented, strengthening the entire franchise system. However, communicating effectively with a large, disparate group can be a tough challenge. If you’re struggling with inter-company communication woes, here are four simple tools that may help:
Newsletters – But aren’t newsletters dead? Not really. Short, hyper-focused company newsletters are still effective tools for communicating high-level information to a large group, though you must be careful to get to the point quickly, so you don’t lose readers. Another helpful tip is to incorporate video into your newsletter. Try covering the highlights of the document in your video and placing it at the top of the newsletter, so that folks who just want to listen to the news in the background may do so more easily.
Collaboration Tools – There are a number of collaboration tools on the market that can help your team communicate more effectively and transparently. Platforms like Slack, which allow multiple users to subscribe to a single channel, are particularly useful, as they allow for both mass communication and private messages as well.
Social Media – Taking advantage of private groups on platforms such as Facebook and LinkedIn can be a great way to communicate with a large portion of the franchise system since, invariably, most of your system will be using either one platform or the other, or both. Take the time to not only set up private groups, but to also communicate frequently through main company accounts in order to ensure your messages are reaching everyone they need to.
Company Intranet – Many franchises now take advantage of intranet platforms that allow quick communication among team members and owners across the country. Often, the platforms have multiple tools that will not only provide a very social media like experience for personal communication, but also a host of other useful sales tools such as a CRM, file library, and more.
Communicating clearly and frequently with franchisees and their teams across your entire system is critical for the long-term health of the business, and easier than you may think. If you’re currently exploring franchise options, be sure that you ask questions during the discovery process that will reveal how transparent the opportunity’s communications are with existing owners and how that has related to their success or failure. And, of course, if you’d like to learn more about how to find your place within the $160 billion staffing industry, we’d love to chat. Just visit atworkfranchise.com or call 888-553-1745 today!