AtWork Personnel Branch Profile - Rochester, NY

AtWork Personnel Branch Profile - Rochester, NY

With a Business Administration degree from Finger Lakes Community College and 28 years of experience in the staffing industry, AtWork Personnel franchise owner Steve Ferraro opened his first AtWork location in October 2018 in Rochester, New York. Although he had nearly three decades of experience, he still considers finding the “courage to take the leap into owning my business” with some encouragement from his wife and kids to be one of his greatest accomplishments as an AtWork owner.

Ferraro often tells people, “I’m doing what I have done for the past 28 years, only I’m doing it for myself now.” Choosing to franchise with AtWork because of the great people and reputation gave Ferraro the freedom and ability to use his experience to make his own business decisions. He also believes that he was able to hire some of the best people in the industry to help him run his business. Owning an AtWork office is not without its challenges though. Ferraro says that his biggest challenge is “ensuring that I have financial and personal income security.” However, the AtWork corporate office offers accounting, operational, and marketing support to help franchisees succeed, and through his own hard work and a bit of corporate support, he has created enough success to expand and open a second office in Batavia, NY.

According to Ferraro, he believes that the best thing his office does is recruiting and placing people in jobs while communicating and treating them with respect. He says that the key to his success is to “treat people fairly” and to remember that “we need two things to be successful: people who work for us and great customers. Both are equally important.”

For more information about Ferraro’s office, visit

For more information about franchise opportunities with AtWork, visit


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